10 main benefits WCMS can help your business with

February 15, 2021

Do want to manage your digital content across all channels?

You need a Web Content Management System (WCMS.) As a platform/technology, WCMS empowers you to create website and eCommerce content, manage them to be effectively distributed on the web.

Today’s digital marketing strategies such as email, social media, print, or any other advertisements are made through the business website. A large percentage of businesses have their own website now. Therefore, it is critical to maintain a web presence that matches the brand image.

A WCMS helps companies maintain, control, change, and reassemble content on a webpage. WCMS can be cloud-based or on-premise, making it the choice for big businesses who can have their setup as well as the small ones who can have it within their budget. Further, the combination of Open Source and cloud computing creates opportunities for performance, cost efficiency, and marketing innovation.

Why WCMS when you have CMS in place?

Here are 10 reasons:

  1. Manage web content without prior knowledge of web programming or mark-up languages ─ as a subset of the content management system (CMS), WCMS helps organizations to create, manage, and publish digital information on their website without having to hire outside vendors or have highly trained professionals with extra cost.
  2. Brand consistency ─ WCMS separates content and presentation providing businesses with tools for establishing brand consistency across digital channels. Businesses have total control over editorial changes, marketing efforts, and can publish content quickly and easily with version control.
  3. Control over content ─ On-premise WCMS helps implement and administer web content management software, applications, and data within the physical boundaries of an organization. It gives greater control over the administration of server contents including software and apps. You have more control over applications and third-party software (such as browsers, plugins, etc.) You can install updates and patches and take back up as per security guidelines.
  4. Scalability – Cloud-based WCMS gives organizations the flexibility to choose a service they need to pay only for that and can change the nature and scope of service at any time. Everything, from bandwidth use, CDN to CPU power is scalable through a monthly, quarterly, or yearly subscription.
  5. Security ─ Data is stored away from the office premises, which means that infrastructure and processes have reduced risk as data centres have back-up generators and a recovery plan in place.
  6. Deliver highly personalized customer experience ─ Great customer experience results in business success. The use of PaaS does away with infrastructural setup or extension for new initiatives. PaaS offers ready and customizable architecture as per organizational requirements. Automation is achieved in deployment to configuration helping marketers improve the pace of consumers’ digital experience.
  7. Content Management ─ WCM system powered by PaaS helps users to import and store information, they can easily search, access, and repurpose it later, customize workflows and campaigns for the development of web content.
  8. Increased Adaptability ─ the PaaS model helps enterprises to quickly adopt new content channels and ways to communicate with customers. Opportunities are maximised yet associated risks are also managed. Marketers can focus more on delivering the results in keeping with the customer journey without having to worry about backend operations. Backend process integration is accelerated while repetitive content development minimizes backend customization. These offer ample opportunities to strengthen content structure and authoring.
  9. WCMS is flexible ─ it uses the API component of the cloud, therefore, organizations can easily integrate their systems with third-party technologies and implement and customize them as per specific needs.
  10. Ongoing maintenance and support are included at all times reducing any scope for delay.

Interested to discuss more, please feel free to contact the author at ashish.bhalla@dbp.com.sg

About Ashish Bhalla

Ashish has almost 30 years of industry experience in a wide range of business solutions primarily focusing on end-to-end customer experience management. He is the founder and CEO of Digital Business People (DBP), an omni-channel customer experience management company headquartered at Singapore with it’s development and delivery centres in India.

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