Blogs & Case Studies
How can BI help Improve Customer Experience

As per International Data Corporation, each person on earth will generate an average of about 1.7 MB of data per second in 2020. Business strategies and decisions have evolved from being data-based to data driven. Today BI solutions harness the sea of data being generated for a great customer experience. How? Data speaks and it gives the right answers to the right query. This is where effective BI solutions differ from others of the same genre. A solid Business Intelligence strategy means perfect customer data interpretation and better customer expectation management with data imaging and self-service BI. Mixed with AI, these can turn the customer management scenario cause a 180 degree. Big Data imaging or visualization tools...

Begin Your Digital Transformation Journey To Improve Customer Experience

Irrespective of whether you are a large global multinational corporation, small-medium enterprise or a startup, digital enablement drives every function of your business today. The ability to effectively communicating with your target audience, process their requests and orders, continuously keeping them informed about progress of their request and order as it progress, listening to them, quickly responding and resolving their concerns, adopting quickly to improve the processes are some of the most crucial factors for any organization to give its customers a great brand experience. This may look simple at the outset, but it may need some good systems, stringent processes and a good level of automation to achieve this...

Evolution of Customer Communication Management (CCM)

As customer expectations around instant access to up-to-date, relevant information continue to rise, the customer communications industry is evolving to satisfy their needs. For this purpose, customer communication management (CCM) has developed rapidly in the last few years, to a new, multi-channel reality. Where customer communications are used to connect latent, one-way messaging, today’s communication explications can support organisations to realise the promise of reliable, scalable, multichannel customer communications based on extensive analytics. But not all businesses have completed the evolution to mature CXM (Customer Experience Management). The Three stages of Customer Experience Management...

Isolation Economy – Forced start, current state and future

Its coming to 6 months when COVID-19 almost home arrested the mankind globally. Some societies responded quickly and managed to control the spread of pandemic while many struggled and still struggling. The impact was same for most economies and most organisations globally. To ensure a smooth running, companies allowed employees to work from home. This global pandemic did not only change the working style but also the expectations, the way to work, the way to buy, the way to sell as social distancing became the new norm. This situation forced the mankind towards the “Isolation Economy”. The isolation economy is based on the principle that people will travel less for any kind of work, rather they will mostly work from home...

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